Sunday, September 20, 2009
真似とマウントレーニア / Mt Rainier and copycat
マウントレーニアは最近出た新しいカフェラッテです。
マウントレーニアのロゴはスターバックスの模倣で、ダブルエスプレッソのフォントはディーンアンドデルーカのフォントの模倣の様です。
真似は権力のあるミームを模倣し、スプレッドをしようとしているが長く続きません。
Mt. Rainier is a new caffe latte.
The logo itself of Mt. Rainier is a copycat of Starbucks' logo. The font used to write "Double Espresso" is a copycat of Dean & Deluca's font.
A copycat tries to spread by copying a powerful meme, but it doesn't last very long.
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The brain is a meme machine because of its cognitive vulnerabilities, in particular the following biases: FOCUSING & FRAMING
ReplyDeleteFOCUSING = The fact that the brain cannot focus on something different than what it is suggested with
FRAMING = The fact that the brain cannot think out of the box it is presented with.