Sunday, September 20, 2009

真似とマウントレーニア / Mt Rainier and copycat



Mt. Rainier is a new caffe latte.
The logo itself of Mt. Rainier is a copycat of Starbucks' logo.
The font used to write "Double Espresso" is a copycat of Dean & Deluca's font.
A copycat tries to spread by copying a powerful meme, but it doesn't last very long.

1 comment:

  1. The brain is a meme machine because of its cognitive vulnerabilities, in particular the following biases: FOCUSING & FRAMING
    FOCUSING = The fact that the brain cannot focus on something different than what it is suggested with
    FRAMING = The fact that the brain cannot think out of the box it is presented with.